About Wiser Sooner Coaching
Everything you need to know
Wiser Sooner Coaching Mission
Wiser Sooner Coaching Mission 
At Wiser Sooner Coaching, our core values are the DNA of our mission.
Authenticity: embrace what we see in the mirror, especially in presence of others
Why are we called Wiser Sooner Coaching?
Wisdom definition: The quality of having experience, knowledge, and good judgment in matters related to life and conduct.
At WSC, we believe that wisdom brings harmony and happiness, and is worth pursuing. Although wisdom is often associated with age, we consider it a skill that can be acquired earlier. Our mission at Wiser Sooner is to help our community cultivate wisdom; especially to protect themselves for optimal performance under pressure.
Wiser Sooner Coaching Mission
At Wiser Sooner Coaching, our core values are the DNA of our mission.
Why are we called Wiser Sooner Coaching?
Wisdom definition: The quality of having experience, knowledge, and good judgment in matters related to life and conduct.
At WSC, we believe that wisdom brings harmony and happiness, and is worth pursuing. Although wisdom is often associated with age, we consider it a skill that can be acquired earlier. Our mission at Wiser Sooner is to help our community cultivate wisdom; especially to protect themselves for optimal performance under pressure.
What you need to know about WSC founder, Ludo.
When I am not coaching
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When I am not coaching
I volunteer (Food bank, Mentoring)
I foster dogs (200+ so far)
I spend time with my family and dogs, usually outdoor.
My biography in 30 seconds
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My biography in 30 seconds
Happy childhood in France then moved in Canada in 2006.
25-year career in France and Canada, delivering leadership and business roles in sales and project management.
In 2017, transitioned to coaching, created Wiser Sooner Coaching, and turned my passion into a new career.
Collaborate on (your) tough questions.
Fun facts
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Fun facts
I love to talk but I am better at listening
In the last 25 years, I spent 1+ hour with a new person every week (7500+ people I learnt from and with)
I am French and Canadian dual citizen but never feel prouder to be French than… when I am not in France. And vice versa!
It took me 30 years to give my American Dream a name: “Coaching in Canada” (!)
Ludo’s journey
In 2017, I decided to upskill and pursue an ICF coaching certification. This decision transformed my perspective on life and work:
My mission became clear: to serve others’ growth and empower them to navigate their fears, enhance their relationships, and achieve personal and professional harmony, especially when the pressure is on. Less stress and more fulfillment.
My corporate career in leadership, project management, and business development spanned over 25 years across two countries, France and Canada and engineering/data driven industries. I met thousands of people from diverse backgrounds and cultures, who taught me crucial lessons about human behavior and organizational dynamics that shaped my understanding of professional interactions and personal growth and developed a rare combination of Emotional Intelligence (EI) and Artificial Intelligence (AI) skills.
Ludo’s Journey to Wiser Sooner Coaching
My corporate career in leadership, project management, and business development spanned over 25 years across two countries, France and Canada and engineering/data driven industries. I met thousands of people from diverse backgrounds and cultures, who taught me crucial lessons about human behavior and organizational dynamics that shaped my understanding of professional interactions and personal growth and developed a rare combination of Emotional Intelligence (EI) and Artificial Intelligence (AI) skills.
In 2017, I decided to upskill and pursue an ICF coaching certification. This decision transformed my perspective on life and work:
Wiser Sooner Coaching was born.
My mission became clear: to serve others’ growth and empower them to navigate their fears, enhance their relationships, and achieve personal and professional harmony, especially when the pressure is on. Less stress and more fulfillment.
What your peers say?
Lucie W
HR and Organizational Development Consultant
Ludo's coaching was transformative during my career transition. His exceptional ability to create a safe space allowed me to confront and reframe my inner conflicts, turning them into actionable steps for growth.
Christophe B
Vice President of Sales & Marketing, Aerospace
Under Ludo's guidance, I learned to channel complex business challenges into clear, actionable goals. His strategic approach and personal accountability helped me achieve significant professional milestones.
Magali P
Project Leader, Pharmaceutical Industry
Working with Ludo was a revelation. His methodical approach turned my vague ambitions into structured, achievable objectives, enhancing both my professional path and personal growth.
Patrice C
Business Angel
Ludo’s coaching style is both genuine and insightful. He helped our teams navigate through their professional landscape with a clarity that only his scientifically-backed methods could provide.
Ahmad F
PMP, Engineering Project Manager
Ludo has an incredible knack for making complex concepts simple and actionable. His support was crucial in developing my leadership skills and advancing my career.
Hannah J
ADHD Coach
I was stuck in my entrepreneurial journey, overwhelmed by uncertainties. Ludo’s coaching empowered me to identify my strengths and weaknesses, creating a roadmap that led to true professional fulfillment.
Emilie R
Sales Strategy Expert
Ludo's coaching provided not just support but a partnership that fostered deep personal and professional growth. His accountability framework helped transform my habits and beliefs into results-driven actions.
Olivier T
CEO, Engineering Services
Ludo’s ability to distill complex issues into understandable strategies is unmatched. His guidance was pivotal in refining our sales strategy, resulting in sustained business growth.
Julia M
Marketing Director
Ludo created a safe environment that encouraged me to explore and address my internal challenges. His methodical and scientific approach to personal development was refreshing and effective.
Thomas K
IT Consultant
Ludo's passion for coaching and his commitment to genuine interaction helped me reshape how I view both personal weaknesses and professional challenges. His guidance on building healthier habits has been invaluable.
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